Visual Identity Design: Explore Creative Processes | Download

Visual Identity Design: Explore Creative Processes | Download

In this course, learn to identify ideas and dive fearlessly into the creative design and production process for a visual identity.

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Visual Identity Design: Explore Creative Processes | Download

Learn to develop visual identities for events by translating ideas and values ​​into creative solutions, from the initial briefing to the client presentation

A visual identity that works is one that transmits a message, grabs the viewer’s attention, and is also aesthetically pleasing. Kiko Farkas is an expert in perfectly balancing all three of these elements. He is the founder of Máquina Estúdio, winner of a Jabuti Award, and his client list includes names like BMW, Natura, SESC, and Embratur.

In this course, learn to identify ideas and dive fearlessly into the creative design and production process for a visual identity. With Kiko as your guide, discover the best ways to convey a concept using functional and captivating visual elements.

What is this course’s project? Develop a visual identity for an event using different media.

Who is this online course for? Designers, illustrators, and anyone interested in the design of visual communications.

Requirements and materials
No prior knowledge is necessary for this course, however, experience with Adobe Illustrator or InDesign would be helpful for the final project.

In terms of materials, you need some basics like a pencil, some pens, and paper, as well as computer with the image editing and design software of your choice.



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