Visual Identity for Creatives and Brands

Visual Identity for Creatives and Brands

In this course, Anna teaches you how to create a visual identity step by step and use different tools to define a brand’s attributes and style

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Visual Identity for Creatives and Brands | Download

Every brand and company has their own personality. Knowing how to capture that personality and transform it into a visual identity is meticulous work that requires thorough research and attention to detail. Anna Diani, brand designer and founder of Take the point studio, helps creative people and companies identify and craft their essence.

In this course, Anna teaches you how to create a visual identity step by step and use different tools to define a brand’s attributes and style, from naming to the presentation.

Who is this online course for?
Anyone working in a creative field who wants to build a solid visual identity, as well as creative studios and agencies.

Requirements and materials
No prior knowledge is needed to take this course. You can create your visual identity with whatever tools you’d like, from Photoshop and Illustrator to pens, pencils, and even watercolors.



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